Oh BOY oh BOY. From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY LONDON. Adopted as the uniform of choice for every youth movement that has mattered, the brand has outlived them all.
Leave BOY alone
Created in 1976 by Stephane Raynor, Boy London is an iconic British institution which is internationally recognized and often imitated. But even with many brands who imitate BOY, the brand remains the leader of the most influential style trends.
You can't beat BOY.
Besides, they give the raddest parties too:
Adopted and beloved
Adopted by a whole new clubkid rave generation, the attitude of Boy, as well as its position at the cutting edge of youth culture, remains as strong as ever. Beloved by the underground, BOY is definitely the label that everyone wants.
SHOP for BOY