LONG clothing was founded in 2008 by young designers Gareth Emmett and Rhys Dawney. As the brand name implies LONG focuses on oversized, unisex tees with bold graphic prints.
Today LONG has over 100 stockists spread across 17 countries and is represented in London, New York and Tokyo and recently collaborated with renowned label BOY LONDON.
The brand also gives way successful parties and club nights, for real fashion × music lovers only. A couple of weeks ago I attended to the LONG × BLACKBLACKGOLD PARTY BERLIN, with a lineup of some of the sickest and slickest dance music producers from across Europe.
I can only say that my conclusion of that night was that LONG definitely grew into one of the most exciting and most wanting fashion brand in the German party scene.